Amazon users are loyal - 22% won't look at competitors if they discovered the product on Amazon.Amazon offers a product ranking feature that rates your product's popularity.Amazon's rating system is straightforward and easy to understand.Amazon has over 300 million users who can see your review.Products are rated on a five-star rating scale, which is broken down by the percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews. What's going to separate your product from one that looks just like it? Those shiny gold stars and good customer reviews. Even if people can and do buy a product elsewhere, if it's sold on - unless it's gasoline or drug paraphernalia, that is - then many people will look up its Amazon review before they decide to buy. Amazon Customer ReviewsĪmazon was one of the first online stores to allow consumers to post reviews of products in 1995, and it remains one of the most important resources for consumers looking to make informed purchase decisions. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.Ĭustomer Review Sites for B2C Companies 1. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable.
Keep in mind that every industry has niche sites, too. I mean, we might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show up in Google Maps, too?"), but we don't exactly have a laundry list of options at our disposalĬheck out our list of the best product review websites for B2B and B2C companies. With that in mind, it's not safe to assume we all know where to track down those positive customer reviews. So, don't just pat yourself on the back the next time you get a five-star review Make sure everyone knows how good a job your company is doing. In fact, 91% of consumers read at least one review before purchasing a product.
Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM.
The other major reason for obtaining reviews is the opportunity to share them with potential customers. Customer reviews are marketing and sales tools for your business. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention. They can highlight specific pain points and craft personalized responses geared to specific problems. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey.įor particularly poor reviews, reps can follow up with these customers and prevent potential churn. Negative or neutral reviews provide your company with an opportunity to learn and develop. Customer reviews are a learning opportunity for your business. There are two major reasons why customer reviews are important. By obtaining and analyzing customer reviews, businesses can measure customer satisfaction and improve their customer relations. These reviews can be public or private and are collected by either the company or third-party review sites. Review collected by and hosted on G2.com.Customer reviews are pieces of feedback given to a business based on a customer's experience with the organization. For us, being in the wedding industry, Yelp Advertising has been extremely helpful. They need more advertising to be convinced. On the other hand, if you are a typical café in a small neighborhood, you are not going to see the same results because many people already have a chosen favorite café and they won't be swayed by just seeing your business name and reviews. Then, being placed first on Yelp can help you tremendously. By this, I mean that if you are a wedding dress store, which is a kind of service where most do not have any experience or a relationship with. You are more likely to get a lot out of your advertising with Yelp if you have spent some time and money on getting good reviews from your customers, and also if you are not a food establishment or "typical" retail location. By advertising on Yelp you are using untraditional marketing strategies that your competitors might not be aware of. Yelp Advertising is a wonderful way to get your brand out there in a way that seems authentic and natural to your target demographic.
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